Digital-age growth
Notes on the forces reshaping work and life online — the mobile-app economy, emerging technology, building a personal brand, and staying competitive as the ground keeps shifting.
A reader meets the word 'application' with no context A single sentence with the word "application" in it can point to three completely different things, and nothing in the sentence's grammar tells…
Apple Ads — the platform formerly branded Apple Search Ads — has nothing to do with who owns Apple the company. The…
Advertiser creates a campaign in Apple Ads The phrase "ads Apple" usually points to one of two different things, and it is…
A company adopts a network marketing business model instead of retail distribution A company chooses network marketing when it wants to move…
A company adopts a network marketing business model instead of retail distribution A company chooses network marketing when it wants to move…
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Turn a vague intention into a schedule: enter a goal, a start date and a horizon, and it lays out dated milestones — kickoff, checkpoints, a halfway review and a final review.
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